In an age where brands are showering consumers with offers, subscriptions, premium plans, there's always one small but significant asterisk that tags along. That one little symbol which indicates a bunch of conditions and a whole big universe of restrictions. With no subscriptions, zero conditions, and absolute equality of offers and benefits, Pitchers wanted to bring an end to the asterisk. Introducing offers that let the consumers enjoy the deals, this time with "NO Conditions Apply".
To creatively execute this, we featured the death of an asterisk, in a fun yet relatable way.