Pitchers - a nightlife planning app, powered by Kingfisher in a joint venture with 22feet. The app offers updates on deals, events, and pubs, resto-bars with details about their specialities, to help
users plan their nightlife conveniently.
The app that's primarily targeted towards the urban youth, positioned as 'the cool friend who knows it all needed to be fun, jovial, approachable, and relatable. Minimal illustrations and
youth-centric content themes were the key.