Britannia NutriChoice, India's leading health brand focuses on engaging the consumer in power-packed snacks through quick, witty and relatable content. The visual style is clean and minimal. It explores playful colours, flat illustrations and quirkly call-outs where the biscuit plays the hero in the composition. Portraying current events and topical stories is one of the main focuses of the brand in order to engage the audience
at a more relatable level.